Dubit Limited - Latest Comments

Re: Calculate how the addressable market size affects your virtual world business model

Matthew Warneford — Sun, 26 Aug 2018 03:43:20 -0000

Thats funny, shows how long ago I wrote this article! Back at the time Skyscraper and Super Skyscraper were popular ad formats on websites. They've mostly gone away, thank fully!

Re: Calculate how the addressable market size affects your virtual world business model

Myles Blasonato — Thu, 23 Aug 2018 20:25:43 -0000

Hey buddy, awesome articles - quick question: what is a Skyscraper and Super Skyscraper type for the Acquisition Channels?

Re: Researching Oculus Rift with Kids: What they Really Think of Virtual Reality

Matthew Warneford — Sat, 05 May 2018 04:12:55 -0000

Hi, Yvonne. We have pushed the report here: http://childrenvr.org

Re: Researching Oculus Rift with Kids: What they Really Think of Virtual Reality

yvonne c — Tue, 01 May 2018 01:52:24 -0000

Hi Matthew, has the study been published? I would be really interested to see what you've found.

Re: What parents think of children’s advertising

WritingSmalls — Mon, 12 Mar 2018 11:44:08 -0000

Okay Thanks!

Re: What parents think of children’s advertising

Matthew Warneford — Sat, 10 Mar 2018 05:56:13 -0000

The research data is valid, from first party conversations with parents. However, keep in mind this is from 2013 and UK parents.

Re: What parents think of children’s advertising

WritingSmalls — Fri, 09 Mar 2018 15:28:00 -0000

I am doing a research project for school?, do you guys think this is a credible source?

Re: Design a social game economy: how much should a virtual t-shirt cost?

Steve John, InkXE — Mon, 14 Aug 2017 04:58:41 -0000

Very helpful article with perfectly designed graphs & facts.

Re: Researching Oculus Rift with Kids: What they Really Think of Virtual Reality

Matthew Warneford — Sat, 18 Feb 2017 15:41:17 -0000

Hi! At the moment we'd recommend that children under 13 should not use VR equipment without adult supervision (https://vr.google.com/cardb.... But there are headsets for kids, like Mattel's View Master which are designed for kids 7 up (http://www.view-master.com/....

As far as we can tell there are no public studies into child safety and VR, so we're undertaking our own research into its health and safety implications, in conjunction with academic and health professionals.We are particularly focusing on visual acuity effects of using VR and should be published shortly.

Matt

Re: Researching Oculus Rift with Kids: What they Really Think of Virtual Reality

26inch — Mon, 13 Feb 2017 05:34:54 -0000

What about child safety? Official statement is that Rift should not be used by children under the age of 13.

Re: Design a social game economy: how much should a virtual t-shirt cost?

David Singletary, Design'N'Buy — Mon, 26 Dec 2016 02:12:06 -0000

Very nice article and well defined stats are used to make understand them understand.

Re: Design a social game economy: how much should a virtual t-shirt cost?

Abhinav Pachauri — Thu, 25 Aug 2016 04:36:08 -0000

The free economy modelling tool link is broken. Can you please share the new link?

Re: The 2012 social gaming glossary: the 13 terms & 8 benchmarks everyone should know

Matthew Warneford — Mon, 12 Oct 2015 02:21:36 -0000

1. This isnt terribly useful, but the answer is it depends... An async multiplayer chess game might only expect a user to open the app and make one move, others are more involved. Where possible, I to try and measure activity in the core game loop.
2. Retention is measured at different levels of granularity depending on the problem you’re solving for. As a general rule, day to day retention is not that useful for all but the stickiest of games. I find weekly retention cohorts most useful.

Re: The 2012 social gaming glossary: the 13 terms & 8 benchmarks everyone should know

Matthew Warneford — Mon, 12 Oct 2015 02:21:36 -0000

Re: The 2012 social gaming glossary: the 13 terms & 8 benchmarks everyone should know

Pulkit Garg — Wed, 07 Oct 2015 09:03:03 -0000

Hi Matthew, great article! I've two queries, hope you'd be able to reply soon.
1. How do you measure the number of people who are actually playing the game, or doing "Stuff"?
2. How do you define retention rate? Is it simply the reverse of Churn?

Re: Why Skylanders Matters to Kids

George 59 — Wed, 22 Jul 2015 20:16:15 -0000

Skylanders superchargers is coming and I can't wait

Re: Pricing and Monetization Trends for Kids Games on the App Store

Abhilasha Banerjee — Tue, 23 Jun 2015 01:09:22 -0000

What's in a Color?

http://bit.ly/1L6a82v

Re: The 2012 social gaming glossary: the 13 terms & 8 benchmarks everyone should know

hardsten keukenblad — Wed, 01 Apr 2015 03:35:59 -0000

Great Article it
its really informative and innovative keep us posted with new updates. its
was really valuable. thanks a lot.

hardsten
keukenblad

Re: The DNA of Candy Crush Saga and Other Successful Match-3 Games

Appdom Labs — Thu, 30 Oct 2014 23:36:06 -0000

very interesting and objective analysis

Re: Template virtual world (or freemium) business model, spreadsheet included!

Matthew Warneford — Sat, 11 Oct 2014 03:18:37 -0000

The version of the model in this post does not have lines for other traffic sources. I have a more detailed model that accommodates different traffic sources, but it it's fairly simple to add to the one in this post. Probably the easiest is to add the other traffic sources near the Paid Acquisition Uniques line, then just make sure the Converted Users includes those new lines in the calculation.

That said, I usually think of Paid Acq as including TV and any other paid channel. While WOM should be taken into account via the viral growth lines.

Matt

P.S. Sorry for the slow reply, I've been traveling.

Re: Template virtual world (or freemium) business model, spreadsheet included!

brookwarner — Thu, 09 Oct 2014 01:51:34 -0000

Hi Matthew - one question. Is there any allowance in the model for organic user acquisition? I see Paid user acq and I also see viral user acq but I'm not seeing a line for users who come from other channels such as SEO, TV advertising, WOM etc. Am I missing something or does the model not account for this? Cheers

Re: Researching Oculus Rift with Kids: What they Really Think of Virtual Reality

Stark Reality — Wed, 25 Jun 2014 08:53:51 -0000

there's a really good Oculus Minecraft mod >_>

Re: ‘You Have Died of Dysentery’: How to Make Great Educational Games

Michelle @ Pandoo Nation — Sun, 23 Feb 2014 21:27:42 -0000

This is spot on! Thanks for opening minds to a better approach. I plan to share this.

Re: ‘You Have Died of Dysentery’: How to Make Great Educational Games

PaulRuk — Tue, 11 Feb 2014 09:28:18 -0000

Thanks Kirsten, we will probably feature that in our newsletter. Do you subscribe?

Re: ‘You Have Died of Dysentery’: How to Make Great Educational Games

KirstenCampbellHowes — Fri, 24 Jan 2014 10:52:25 -0000

Excellent post - agree with every word. Relates to something I wrote for @edugameshub last year: http://edugameshub.com/what...